Just in time for the holiday giving season, eBay, the world’s largest online marketplace, today announced the launch of eBay.com/celebrity, a unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes.
As part of eBay’s charitable platform eBay Giving Works, eBay Celebrity establishes a differentiated experience for the shopping enthusiast and cause-oriented consumer by aggregating relevant celebrity content, charity auctions, and the breadth and selection of related products that are unique to eBay.
eBay has consistently been the platform of choice for celebrities looking to raise funds for charity, and this year was a landmark year for the company’s philanthropic efforts: an auction featuring limited edition Nike Mag sneakers raised millions of dollars for The Michael J. Fox Foundation and an annual lunch with Warren Buffett auction sold for a record $2.63 million. In 2011, eBay Giving Works has raised $51 million and over $278 million to date for various charitable organizations. eBay Celebrity takes charitable fundraising to the next level, connecting consumers with their favorite celebrities through charity and commerce.
More: http://www.looktothestars.org/news/7300-ebay-launches-celebrity-charity-auction-site
